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Axie Infinity, the popular NFT-based monster-battling game, has embarked on a significant commercial venture.
This move involves the release of official merchandise and granting certain Axie NFT owners the rights to create and sell their own products.
Key Developments
NFT Commercialization: Owners of 4,877 select Mystic and Origin Axie NFTs can now create and monetize their own merchandise, user-generated content, and businesses.
Future Plans: Sky Mavis, the game's developer, hints at extending these capabilities to more Axie NFT owners in the future.
Axie Merch Store Launch: An official merchandise store is now live, offering a range of products inspired by Axie Infinity's lore and history.
Merchandise Details
Product Range: The store features plush toys, a high-end figurine, hoodies, t-shirts, and baseball caps.
Inspiration: The “>code:axie_” apparel collection draws from the first-ever Axie mint back in 2018, showcasing designs based on the NFT code.
Payment Options: Purchases can be made using both crypto and fiat currency.
Incentives and Promotions
Special Offers: The first 5,000 buyers will receive a free Axie NFT and a chance to win one of three Mystic Axie NFTs.
Rewards for Crypto Payments: Additional rewards are unlocked at various spending thresholds for those paying in cryptocurrency.
Philippines Promotion: Grab app users in the Philippines can earn points and discount codes for the Axie merch store.
Community Engagement
Profit Allocation: 20% of net profits from merchandise sales will go to the Axie Community Treasury, promoting community-based decision-making.
Free Image Files: Sky Mavis has released image files for 12 different Axies for free online.
Axie Infinity's Position in the NFT Space
Game Popularity: Axie Infinity gained massive traction in 2021, becoming the most successful NFT game with millions of players and over $4 billion in NFT trading volume.
Recent Developments: Despite a quiet start in 2022, the game continues to expand its ecosystem and the Ronin sidechain network.
Broader Industry Context
Comparison to Other NFT Projects: Axie Infinity's approach mirrors that of Yuga Labs' Bored Ape Yacht Club and CryptoPunks, where NFT owners are given commercial rights, leading to the emergence of various real-world businesses.
By empowering NFT owners to leverage their digital assets for real-world applications, Axie Infinity is setting a precedent for how NFTs can be integrated into broader commercial activities, fostering both community engagement and innovative business opportunities.
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