Crypto-powered restaurant loyalty app raised $24M

October 11, 2023

Crypto-powered loyalty program for restaurants

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Blackbird Labs aims to revolutionize the restaurant-customer connection through its crypto-powered loyalty program.

They recently announced a $24 million Series A funding round, led by Andreessen Horowitz.

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Here's how it works:

  • Customers use their smartphones to tap an NFC reader when they enter the restaurant.
  • This action mints a non-fungible token (NFT) membership for the user.
  • These memberships offer a variety of benefits, including exclusive off-menu items and access to an SMS concierge service, making each dining experience unique.

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The project is garnering mainstream attention, in part because it's led by Ben Leventhal, a co-founder of the dining network Resy.

Interestingly, a recent article on Blackbird in The New York Times didn't mention the word "crypto," highlighting the projectโ€™s mainstream appeal.

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Beyond NFTs, Blackbird also incorporates $FLY tokens that diners can earn.

Unlike traditional reward systems that lock in points, Blackbird's approach allows users to take their earned points across public blockchains.

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For users new to cryptocurrency, Blackbird is using Privy to streamline the onboarding process.

Users can simply sign in with their phone number to access a self-custodial crypto wallet.

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As of now, Blackbird has successfully partnered with about 80 restaurants in New York City.

Blackbird's success could set a new standard in this space.

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