Inspired by @a16z's workshop on #web3, @jasonrosenthal and @meigga from @a16zcrypto share practical insights on pricing strategies for web3 startups.
Get ready to dive into the world of pricing in the decentralized era!
First, think about the ways of pricing in the web3 space:
If you're in the early stages or beta phase, conduct AB tests on pricing with a small cohort of prospective customers.
Remember, keep the results private during the testing phase.
Arrange your product capabilities into well-defined buckets, so your customers understand why they come at different prices.
Tailoring specific groups of services can also strengthen your product launch.
This acts as your cheat sheet.
Identify the differences and use them to differentiate your own pricing strategy.
Stand out from the crowd!
Ensure that your company's revenues and costs related to an individual unit of production are profitable.
Achieving product-market fit is crucial to sustainability and success.
If you are a startup, you devote your life and souls, and employees’ lives into building,
make sure the potential markets will be big enough to make it worthwhile.
Marketplace models, eg. for NFT holders you sell it to buyers and sellers, charge the combinations
3 tiers for SaaS products to charge: you sell it to individuals, teams, and enterprises, at different prices.
When usage and features increase, you charge more.
eg. @AlchemyPlatform — web3 development tool or @nansen_ai —web3 analytics
Companies offering insurance and protection from hacks or scams. They sell services to NFT holders and creators.
And the pricing is quite different: value of wallet assets vs. cost to fix.
Pricing in web3 demands a strategic understanding of your product, customers, and market.
It’s a balance between profitability and creating recognized value.
Always remember, a successful pricing strategy is an ongoing journey, not a one-time decision.
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