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February 9, 2022

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Why is NFT Marketing Important?

We gather trends from various data sources so you can save months of doing research.

You want to launch your own NFT. And you want to sell 10,000 of them.

There are 20,000+ NFT collections on OpenSea alone. So if you want to stand out, you need NFT marketing.

But how do you do it?

Here are 6 strategies that you need to know.

  1. Grow Your Community
    Building an NFT community means engaging with your audience. And with a passionate community, they will help you grow.

    Cool Cats hosts IRL events, has twitter space sessions, and has raffles to engage with their community!
  2. Content Marketing
    As Bill Gates put it, content is the king.

    Content marketing drives organic growth. It’s also a channel to share your values with users.

    Adam Bomb Squad created unique stories for each of their 25,000 bomb NFTs!
  3. Influencer Marketing
    Having an influencer increases your NFT visibility.

    Bored Ape Yacht Club (BAYC) sold like hot cakes when Eminem, Jimmy Fallon, Stephen Curry, Mark Cuban became
    its members. Gary Vee also supported CryptoonGoonz via twitter spaces!
  4. Whitelisting
    Use whitelists to reward your loyal members. It gets members excited to hold your NFT collections for the long-term. RTFKT whitelists their early supporters with future NFT airdrops!
  5. NFT Giveaways
    Nothing is better than free food! An NFT giveaway attracts new audiences for you.

    Invisible Friends did giveaways in preparation for their mint!
  6. Partnerships
    Collaborations with brands or companies can give your NFTs a boost.

    Coca Cola designed its “Friendship Box” NFTs in collaboration with Tafi, and partnered with Decentraland to promote them. It’s a win-win!

Companies to Watch


Creating just good art doesn’t lead to a successful NFT.
You need a full strategy.

And NFT marketing plays a big role in that. Let’s look forward to more amazing NFTs entering the market!


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